Comments on: First experience with QR codes http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/ Mobile, the web, and all things Gleemy Tue, 06 Jan 2009 21:55:31 +0000 http://wordpress.org/?v=2.3.3 By: Chris http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/#comment-7 Chris Wed, 30 Jan 2008 03:28:17 +0000 http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/#comment-7 I hope it's successful for Google and consumers alike. I admit, when I first heard the general concept of QR codes, I didn't get it. If you're trying to reach people, why rely on your audience being physically near something, that's well, physical too? How inefficient is that? After actually scanning a few codes, I realised it's about the consumer, not the publisher/advertiser. If you're near something interesting, great, you can scan it and keep interacting. (If not, you won't really mind since you didn't know about it.) I hope it’s successful for Google and consumers alike.

I admit, when I first heard the general concept of QR codes, I didn’t get it. If you’re trying to reach people, why rely on your audience being physically near something, that’s well, physical too? How inefficient is that?

After actually scanning a few codes, I realised it’s about the consumer, not the publisher/advertiser. If you’re near something interesting, great, you can scan it and keep interacting. (If not, you won’t really mind since you didn’t know about it.)

]]> By: mikel http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/#comment-6 mikel Tue, 29 Jan 2008 23:03:48 +0000 http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/#comment-6 And apparently Google has recently adopted QR codes as well : http://www.google.com/adwords/printads/ads/barcode/ And apparently Google has recently adopted QR codes as well : http://www.google.com/adwords/printads/ads/barcode/

]]> By: Chris http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/#comment-4 Chris Tue, 22 Jan 2008 03:16:04 +0000 http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/#comment-4 I had no idea mobile airline ticketing was so far along: "The industry has set a deadline of the end of 2010 to implement 100% bar coded boarding passes (BCBP). Upon full implementation, BCBP will save the industry over US$500 million annually." I had no idea mobile airline ticketing was so far along:

“The industry has set a deadline of the end of 2010 to implement 100% bar coded boarding passes (BCBP). Upon full implementation, BCBP will save the industry over US$500 million annually.”

]]> By: mikel http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/#comment-3 mikel Mon, 21 Jan 2008 22:30:18 +0000 http://blog.gleemy.com/2008/01/21/first-experience-with-qr-codes/#comment-3 Yeah, QR codes are all over the place in Japan - including some on massive billboards :) QR codes have also recently been approved for mobile airline ticketing (http://www.iata.org/pressroom/pr/2007-11-10-01.htm). The idea is that you get your ticket sent to your phone as a QR (or other approved) code, and you show the code on your phone screen to a scanner at the airport. Yeah, QR codes are all over the place in Japan - including some on massive billboards :)
QR codes have also recently been approved for mobile airline ticketing (http://www.iata.org/pressroom/pr/2007-11-10-01.htm). The idea is that you get your ticket sent to your phone as a QR (or other approved) code, and you show the code on your phone screen to a scanner at the airport.

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